Alice Cooper: The ‘Jägermeister Ice Cold Event’

Some interesting news from the Alice Cooper camp. Lucky UK fans have the opportunity to attend a special Jägermeister concert experience. To support and celebrate his new box set coming out in June, Old School: 1964-1974, Alice is going to perform a special 4D rock gig at Battersea Power Station. Yes, that’s right, there will be holograms involved. Excerpt from the press release is below.

Jägermeister announce the ground-breaking exclusive ‘Jägermeister Ice Cold Event’ taking place on Wednesday 11 May 2011 at Battersea Power Station, starring legendary rock ‘n’ roll royalty Alice Cooper appearing in 4D.

The ‘Jägermeister Ice Cold Event’ is set to make history as the UK’s first holographic 4D rock gig and will celebrate the release of the new Alice Cooper Box Set OLD SCHOOL: 1964-1974. Featuring original band members Alice Cooper, Dennis Dunaway, Neal Smith and Michael Bruce, plus Steve Hunter standing-in for the late Glen Buxton, the ‘Jägermeister Ice Cold Event’ will be the first time the group has ‘appeared’ together in the UK since 1972. “We couldn’t resist this,” says Alice, “Working with Jägermeister to appear as holograms on the other side of the Atlantic is the ultimate experience, a cutting-edge conjuring trick that celebrates the future and our history. We can’t wait to see the results.”

Read the full release at alicecooper.com


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